Preparation is key. Don't go into the woods unprepared. Matches are not the only answer, but if you can't build a fire without them, then look for "strike anywhere" matches. They still make them, but they are getting harder to find. Other matches require some heat and the "missing" safety ingredient embedded in the strike paper.
To prepare for camping, once you learn how to collect wood and build a fire from a modest coal, you can then move on to charwood, which is an easy way to start a fire (provided the other fire making skills are known).
To make charwood (or charred punkwood) use an Altoid tin with a few holes in it. Burn the punkwood in the air constrained confines of the Altoid tin, making a type of highly flammable charcoal. The tin also provides an easy carrying case and keeps the wood dry.
Then the next time you need a fire, light with a spark from a scraping based fire starter (or other means of generating sparks), and the charcoal will light and smolder, then give it a few good blows to get it really going and dump it into your small tinder.
If you run out, you can use the fire you just made to make more.
Of all the fire starting methods I've used in various camping scenarios, this is by far the easiest. In fact, for me it is easier than matches, which seem to always require two or three as they sometimes die out before drying the small tinder enough to light.
See https://www.youtube.com/watch?v=x_FZ01NvDGo for a demonstration of making the charcoal and lighting it. He managed to light it on the first spark. He's lighting it with a ferrocerium rod, which if purchasing, get the biggest one you can, as bigger is much easier to use. I recommend something like http://www.amazon.com/dp/B00S6F4RDC?psc=1 To strike, I use my knife.
Keep in mind that punkwood is not a specific type of tree, rather it is the high air content loose wood that is typically found in the interior of rotting sticks. On your next camping trip you can easily collect enough to start a dozen fires, or collect some in your neighborhood, make the charwood and then go camping.
And for those of you asking, but what if you don't have a knife? My answer is, "don't go camping" If you lack a respectable knife, you have seriously tilted the odds against you in a camping trip. By respectable, I don't mean a Rambo knife, but a four inch blade high quality folding pocket knife. If possible, go with a tanto point as they are less likely to break. If you have the means, I've been especially fond of my Carson Knives CRKT M16. http://www.crkt.com/M1602Z