This may be a rather vague question, but how do you keep bread fresh (lasting to / beyond the actual expiration date quoted on the packaging) as the bread I purchase always goes stale/mouldy within a couple of days of opening.

I've heard about freezing said bread but I'd like to steer clear of that as I don't want to have to be taking bread out of the freezer the night before to make a sandwich the next day (as an example), not to mention the fact that the bread will be soggy the next morning anyway.

I do try to keep it in its original packaging (as suggested in this article), yet it seems to go stale/mouldy regardless.